Govt launches ‘Swastha Bharat Yatra’ campaign to create awareness about safe food

The government Tuesday launched a national campaign ‘Swasth Bharat Yatra’ on the World Food Day under which a pan-India cycle rally is being organized to sensitize people about eating safe food and be healthy, FSSAI chief executive Pawan Kumar Agarwal said.

About Swasth Bharat Yatra national campaign:

Under it, pan-India cycle rally is being organized to create consumer awareness about eating safe and nutritious food for becoming healthy and combating food adulteration.

In this rally, about 7,500 cyclists are expected to participate in over 18,000 km traveling across six tracks through almost every state and UT over 100 days to propagate a powerful message ‘Eat Right India’.

This campaign will not only mobilize masses but also create a large pool of local community to sustain this movement.

World Food Day:

World Food Day is celebrated on October 16 every year to raise awareness on the issues of poverty and hunger. World Food Day was established by the Food and Agriculture Organization of the United Nations (FAO) in November 1979 and since then the day is celebrated worldwide by many organizations that are concerned with food security.


The Food and Agriculture Organization of the United Nations is a specialized agency of the United Nations that leads international efforts to defeat hunger. Serving both developed and developing countries, FAO acts as a neutral forum where all nations meet as equals to negotiate agreements and debate policy.

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