Ministry of Tourism on sanctioned Malanad Malabar Cruise Tourism Project under Swadesh Darshan Scheme for development of a rural circuit in Kerala. Union Tourism Minister K.J. Alphons announced that under this project, the ministry will be developing three cruises with a budget of Rs 80.37 crores.
The three thematic cruises developed under the project are as follows:
Malabari Cuisine and Culinary Cruise in Valapattanam River (Muthappan Cruise) – Cruise starts from Valapattanam to Munambu Kadavu in Valapattanam River with an effective Cruise Length of 40 km.
Valapattanam River- Theyyam Cruise- Cruise starts from Valapattanam to Pazhayangadi in Valapattanam River with an effective length of 16 km.
Mangrove Cruise in Kuppam River – Cruise starts from Pazhayangadi to Kuppam in Kuppam River with an effective Cruise length of 16 km.
Waterways have been an important mode of transport in Kerala from the time immemorial with its 44 Rivers and 7 Backwater regions. The total length of the navigation route in Kerala is 1900 km. This is a tune with the water-based tourism which is getting prominence all over the world.
About Swadesh Darshan Scheme:
The Tourism Ministry had launched ‘Swadesh Darshan’ scheme with an objective to develop theme-based tourist circuits in the country. These tourist circuits will be developed on the principles of high tourist value, competitiveness and sustainability in an integrated manner.
Features of Swadesh Darshan Scheme:
The scheme is 100% centrally funded for the project components undertaken for public funding.
To leverage the voluntary funding available for Corporate Social Responsibility (CSR) initiatives of Central Public Sector Undertakings and the corporate sector.
Funding of individual project will vary from state to state and will be finalized on the basis of detailed project reports prepared by PMC (Programme Management Consultant).
A National Steering Committee (NSC) will be constituted with Minister in charge of M/O Tourism as Chairman, to steer the mission objectives and vision of the scheme.
A Mission Directorate headed by the Member Secretary, NSC as a nodal officer will help in identification of projects in consultation with the States/ UTs governments and other stakeholders.
PMC will be a national level consultant to be appointed by the Mission Directorate.