IFFCO launches iMandi App for rural digital revolution

Indian Farmers Fertiliser Cooperative Limited (IFFCO), a large-scale fertilizer cooperative federation has taken another step to serve and connect the farmers digitally by launching a social e-commerce app and web portal, “IFFCO iMandi”.

Through this e-commerce platform, IFFCO is targeting to reach GMV (gross merchandise value) of $5 billion in the next two years by catering needs of 5.5 crore farmers already associated with it.

The e-commerce platform is one stop shop for agri inputs and produces, FMCG, electronics, loans, insurance etc.

It has features like buy-sell, communication, entertainment and information/advisory content to keep farmers engaged.

Using it, farmers buy all agri inputs of IFFCO, including fertilizers, agrochemicals and seeds at a discounted price and get free delivery at their doorstep.

About Indian Farmers Fertiliser Cooperative Limited (IFFCO):

IFFCO is large scale fertilizer cooperative federation in India which is registered as Multistate Cooperative Society. It is one of India’s biggest cooperative society which is wholly owned by Indian Cooperatives.

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